This CEO Writes 9,200 Employee Birthday Cards By Hand Every Year

He's been doing this for more than 30 years!

If you work for a big corporation, you may be accustomed to getting a template birthday greeting signed by the company’s head honcho. Sheldon Yellen is CEO of the property restoration company Belfor Holdings, and slapping his electronic signature on a generic card feels way too impersonal for his tastes. Instead, he personally writes a birthday card for each of his 9,200 employees.

He started the practice in 1985, when he has hired at the company by his brother-in-law. Back then, he didn’t want his co-workers to think he was simply a beneficiary of nepotism who didn’t deeply care about the company. He also thought it would be a good way to get his fellow employees to see his genuine intentions.

When he eventually rose up the ranks to helm the company, he continued to write out handwritten birthday cards, in addition to personal notes for anniversaries, holidays, sympathy cards, thank-you notes and more. The company gave him a shout-out on Instagram and showed him hard at work on another nice note.