Food & Recipes

PBR Just Released A New Hard Seltzer With 8% Alcohol

This packs more punch than most hard seltzers on the market!

Pabst Blue Ribbon, aka PBR, has been expanding its beverage line recently.

First came rumors of its own whiskey, which the company says is still forthcoming. Then came a new hard coffee release. The company also added an “extra” strong and full-bodied alcoholic beer and a non-alcoholic PBR.

And now? PBR hard seltzer! Yes, joining the low-cal, effervescent zeitgeist is PBR Stronger Seltzer. And it’s definitely packing more of a punch than many of the hard seltzers currently on the market.

PBR Stronger Seltzer is 8% alcohol compared to many hard seltzer brands, which come in closer to 4-5.5% ABV. (Most beers stick closer to 5-5.5% ABV or lower.) The original PBR is about 4.6% ABV. So you’re definitely more likely to feel the kick in Stronger Seltzer’s can.

PBR

Stronger Seltzer is lime-flavored and has only 1 gram of sugar (it’s sweetened mostly with Stevia). However, it’s not really a low-calorie drink with 228 calories per 16-ounce can.

“Stronger Seltzer is a fun and innovative new drink that delivers big on taste and gives our customers something different to enjoy,” said John Newhouse, Pabst Blue Ribbon’s brand manager, in an announcement.

Stronger Seltzer is being released on Aug. 12 in initial test markets in Arizona, California, Montana and Texas. A larger rollout will take place in the fall.

To highlight its lime essence, PBR’s Stronger Seltzer can has a lime green stripe behind Pabst’s iconic blue ribbon design.