In celebration of Black History Month, Kohl’s is launching a spotlight collection commemorating Black culture and history. A newly created group of Kohl’s associates called the Diversity Design Council came together to develop and curate products that promote diversity, are culturally relevant and focus on unity, allyship, kindness and hope.
The collection includes clothing, such as graphic tees for everyone ranging from $13 to $15. Other items include accessories, home decor and “little extras,” like buttons, greeting cards and water bottles, all under $30.
“Our goal at Kohl’s is to serve all families, and families come in all shapes and sizes and colors,” Kohl’s Senior Vice President of Product Design and leader of Kohl’s Diversity Design Council, Katherine Finder, said in a statement. “We want all customers to truly feel like they belong at Kohl’s.”
“We have a lot of diverse perspectives across the incredibly talented team that makes up Kohl’s design community,” Finder continued. “To create the products that will resonate with diverse customers, this merchandise really needs to come from an authentic place throughout the entire design cycle from inspiration to execution, which is exactly what the Diversity Design Council is all about.”
Members of the council spoke about the inspiration behind their designs and their roles in creating pieces for the collection in a video on the retailer’s YouTube channel.