After someone called the police because of a lemonade stand in Stapleton, Colorado, last year, Country Time Lemonade stepped in.
Three boys who launched the lemonade stand were trying to raise money for charity. But because they didn’t have a permit, police shut it down.
It’s happening all across the country. Incidents like the one in Colorado spurred Country Time to create “Legal-Ade,” a service through which the company will pay the fines for any family with kids whose lemonade stand is shut down by law enforcement.
The team will deal with permit issues, and if a child gets fined for running a lemonade stand, the company will reimburse the kid for the exact fine, up to $300 (with a total limit of $60,000).
“Legal-Ade will defend kids’ right to a lemonade stand and all the benefits they bestow,” the company said.
The Country Time Legal-Ade website says its services are available to residents of the United States who are the parent or legal guardian of a child younger than 14 years old operating a stand.
Country Time has even donated to charity in the name of lemonade: The company said last June that for every retweet the Legal-Ade video on Twitter receives (@CountryTime), the company would donate $1 (up to $500,000) to help children who get busted in the years ahead.
Unfortunately, its Twitter page doesn’t currently have a tweet that links to the video any longer. Here’s a copy of the ad as posted on Vimeo by Chris Serrano: