Burger King Is Now Serving Up ‘unhappy’ Meals
You can now order a “Blue Meal” or “Salty Meal.”
Recognizing that nobody is happy all of the time, Burger King has introduced new boxed meals for adults called “Real Meals.”
Subtext: “Ooh, take that, McDonald’s — with your smiley, cheery Happy Meals.” Burger King is getting salty. Commence the fast food fight.
On a serious note, though, the “unhappy” meals that are being served at select locations do serve a greater purpose. They are part of a mental health campaign that encourages people to be authentic and to show their true emotions, Burger King explains in a press release.
“A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,'” the release says. “With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”
The brand also released a YouTube video bringing attention to the cause on its @Burger King site:
Burger King’s meals come in a variety of moods including: “Pissed Meal,” “Blue Meal,” “Salty Meal,” and “DGAF Meal.” (Not hip to the lingo on the last one? It stands for “Don’t Give A F…” — but this feels like a trap that will get me in trouble with my editor and my grandma who prints out my articles and sends them to me with red pen commentary). If you are in a good mood, Burger King also has a “YAAAS Meal” to celebrate.