Kraft Is Now Making ‘Salad Frosting’ To Encourage Kids To Eat More Veggies
Frosting on the side, please!
Salad frosting. Yes, it’s a thing.
Instead of simply asking kids to eat salad dressing — or pretending the age-old condiment bears the hallmarks of a dessert staple — Kraft Heinz has introduced “Salad Frosting,” with the sweet tooth-invoking word right there on the label.
But here’s the catch: It’s just a slim tube of ranch dressing, relabeled so parents can trick kids into happily eating their vegetables.
“Kids will eat anything with frosting, right?” the company states in a news release. “It’s a match made for dinnertime bliss.”
See the cute video that Kraft rolled out to promote the product on Instagram:
View this post on Instagram
Sometimes parenting means bending the truth. That’s why we made limited edition Kraft Salad “Frosting,” the easy way to get your kids to eat their greens. Head over to Twitter and tweet your best parent lie using #LieLikeAParent #contest for a chance to win your own Salad “Frosting.” Details at link in bio.
True, but you have to wonder: What about kids who have tasted ranch dressing? Won’t they quickly blow the cover?
It’s also worth noting that ranch dressing isn’t exactly the healthiest option for kids — or grown-ups. Just 2 tablespoons Kraft’s version has 110 calories, 11 grams of fat and 290 milligrams of sodium. The same amount of Betty Crocker vanilla frosting has more calories — 140 — but just 5 grams of fat and 70 milligrams of sodium.
Written by Leah Asmelash and Brian Ries for CNN.
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This story originally appeared on Simplemost.