Food & Recipes

Hershey’s Is Changing The Look Of Their Chocolate Bar For The First Time In 125 Years

What do you think of this new look?

Is there anything more satisfying than a good ol’ classic Hershey’s chocolate bar? Maybe you love it for the taste alone, or perhaps it’s because of the nostalgia of enjoying one as a kid during your younger years or eating one outdoors, right in the middle of an ooey-gooey s’more.

For its entire 125-year history, the no-frills chocolate bar has boasted a simple “Hershey’s” stamp on each little piece. And even its packaging was relatively simple.

Well, that’s all about to change.

Hershey photo
Getty Images | Scott Olson

For the first time since 1894, the word “Hershey’s” is being removed from each piece and replaced with a different form of language: emojis!

From a peace sign to a winky face, the bars will feature 25 different emojis with six emoji packaging designs.


The chocolate itself is still exactly the same, so don’t worry about flavor. The new Hershey’s milk chocolate emoji bars will be in stores nationwide through the end of summer in standard and snack sizes.

The company confirmed the news on its official Instagram account, writing, “The new Hershey’s Milk Chocolate Emoji Bar, coming this summer!”